TITLE Every Mistake in the Book
RELEASED July, 2001

DESCRIPTION Every Mistake in the Book is a straight-from-the-hip, lighthearted book that uses Lennon’s hard-learned entrepreneurial lessons for creating success—and learning from failure—in the business world.

RECOLLECTIONS My first published book. Very exciting. Came out in mid-2001 and was during pretty well until 9/11. Book tour ended right there. So did the momentum. I did a signing at a Barnes and Noble in Pennsylvania just before 9/11 and ended up getting stranded and driving across country to get back to my home in L.A. A very surreal few days on the road. My little book seemed awfully small.

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Publishers Weekly

“Lennon started a computer-game business while still in college. Was he a success? Not really, he admits, because he made some of the dumbest mistakes possible. Over his nearly 20 years as an entrepreneur, he kept a journal of his experiences that evolved into this breezy, conversational book designed to keep readers from falling into the same traps Lennon has. His blunt rules regarding business basics, money issues, management, corporate politics and interpersonal skills are occasionally obvious ("Learn to listen to your employees" or "It's impossible to say something stupid with your mouth shut"). But he is often insightful: "Employees feed off the emotions of their superiors. Even in times of crisis, try to be positive. Maintaining an even keel keeps morale and productivity on a steady track." And his self-effacement is funny and persuasive: "In times of crisis, I was the King Kong of negativity, the Monet of despair, painting bleak scenarios that hung like dark clouds in the office." He advocates some quite sound and frequently overlooked practices, such as frugality tempered by fairness as a manager (authority doesn't include the right to act like a dictator, he explains). The book would have even more credibility if Lennon had provided specific details about his ventures such as their financial ins and outs rather than using nicknames or glossing over details. Still, the book is a helpful companion to straightforward entrepreneurial titles for readers in the early stages of their careers.”

Copyright 2001 Cahners Business Information, Inc.